🌶️ A “spicy” storyline in 8 seconds

This video ad for an LED pen delivers a whole storyline in 8 seconds.

First, a spicy text hook on top of a video where someone uses the actual product to write a different message:

Then a quick shot with the finished message “GET NAKED PLS” (and a full view of the product):

And finally, a tragic Act 3 from the perspective of the “boyfriend”:

Why it works:

This creative ad grabs attention immediately, keeps people watching with a funny setup, and ends with an unexpected twist.

The whole thing happens in 8 seconds and doesn’t overstay its welcome. 

It could have been a boring talking head where someone rambles about discovering a cool new LED pen, but then we wouldn’t have been talking about it in our weekly newsletter.

How to use this:

It might seem like this ad format only works if you’re selling a pen, but you can still make something similar no matter what you’re selling. Remember, the real hook is in the regular line of typed text that appears before anything is actually written in LED. You can write a setup for just about any kind of visual.

Note that the girlfriend and boyfriend characters never talk about the LED pen’s features and benefits, there’s nothing about pricing or shipping, or anything else – the ad focuses on entertaining you, knowing that showcasing the pen’s usage will be enough to get clicks.

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