🤷“Does this product even work? Let’s find out...”

This ad for the Syncify Sketchtab Duo Pro is styled almost like it’s UGC (though it probably isn’t truly user-generated).

The first line establishes the product without outright promoting it yet: “we got this sketchbook that can sync whatever you draw on paper to your phone!?” 

8 seconds in, and it still hasn’t definitively said anything positive about the product, instead declaring: “this could be some sort of witchcraft or, a complete scam”.

Finally, after 24 seconds, it just shows off features:

Why it works

The beginning of this ad is filled with skepticism, as if this video might end with the product being exposed as a failure. This tension of “is it good, or bad??” helps keep users watching without immediately skipping.

Only once users have seen the product in action does it transition into a more typical promotion that’s clearly sponsored.

How to use this

Consider making similar UGC styled content where your influencer is not immediately impressed with your product, taking that chance to sneak in claims at arm’s length of “apparently this product does ___”. That curiosity will buy you enough time to actually show it working to your captive audience.

And that's all for today. But if you want some more ad inspiration, make sure to study today's sponsors:

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