🍩 How to sell butthole serum (without getting banned)

In partnership with

The ad we’re studying today is for a butthole hydrating serum by Asset (get it?):

Why It Works:

The visual is just plain hilarious and comparing the charred vs delicious donuts gets the point across well without breaking any Terms of Service.

The list of benefits at the bottom make sure there’s at least a little info to go on for anyone who’s never even considered why they would need such a serum.

How to Apply This Concept:

Even if you aren’t selling something that’s hard to show, you might still benefit from a similar visual analogy (compared to a more straightforward image).

For example, say you’re selling a hair care product that works for many hair types, but are having difficulty picking a specific hair model. Instead of picking a specific color/texture of real human hair (and just hoping that your ad creative somehow magically matches all the different types of your audience’s hair), you can try using something like cotton candy or a ball of steel wool to represent “bad hair” in a more widely-relatable way.

And that's all for today. But if you want some more ad inspiration, make sure to study today's sponsor:

Learn AI in 5 minutes a day

This is the easiest way for a busy person wanting to learn AI in as little time as possible:

1. Sign up for The Rundown AI newsletter

2. They send you 5-minute email updates on the latest AI news and how to use it

3. You learn how to become 2x more productive by leveraging AI

Sign up to start learning.

Get Your Team Booked on 3.8 Million Podcasts Automatically

It's 2025. Want to finally be a regular podcast guest in your industry? PodPitch will make it happen. Even the beehiiv team uses it!

The best way to advertise isn't Meta or Google – it's appearing on podcasts your customers love.

PodPitch.com automates thousands of weekly emails for you, pitching your team as ideal guests.

Big brands like Feastables use PodPitch.com instead of expensive PR agencies.

Get your FREE personalized demo!

Have you seen an ad you think we should cover? Reply to this email with details and if we use it, we'll buy you a coffee. 

Feel free to also nominate your own work—we'll give a shout out to you/your agency in our future emails!

Thanks for reading! Let us know your feedback by clicking a rating below and replying to this email — we'll read every word. See you next week!