😈Liquid Death doesn’t shy away from hate—they use it.

Why Liquid Death doesn’t care if you’re offended

April 29, 2025

Here’s the ad:

No flashy headline. No product benefits.

Just a Facebook comment calling them “Satan worshipers,” placed front and center like it’s a glowing review.

And somehow
it works.

They know their audience. If you think the brand is “a bit over the top,” you’re not who they’re talking to. But if you find it hilarious? You’re exactly the type to buy a $2.99 can of mountain water with a metal band logo.

This is brand voice at its most confident. And a reminder: not every ad needs to win everyone over.

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