🌟 Show off your competitors

Dyson’s ad for the WashG1 vacuum mop makes a “clean” statement, here’s the creative:

Why it works: 

Instead of drowning its audience with features, the ad uses a single, striking image to highlight its competition’s flaws. 

The visual progression—from a mop and bucket to the WashG1—is clear and effective, and its key strength lies in its "show, don't tell" approach. 

How to Apply This Concept:

• Tech Gadgets: A side-by-side comparison of a camera’s quality versus competitors, with obvious differences (e.g., blurry phone photo vs. crystal-clear portrait).

• Skincare Products: Compare two people’s outstretched arms, one with a competitor’s moisturizer leaving a greasy residue versus the invisible, matte finish from your product.

• B2B Email tool: Show a screenshot of someone with inbox zero using your AI inbox organizer next to a “999,999 unread emails” notification.

Have you seen an ad you think we should cover? Reply to this email with details and if we use it, we'll buy you a coffee. 

Feel free to also nominate your own work—we'll give a shout out to you/your agency in our future emails!

Thanks for reading! Let us know your feedback by clicking a rating below and replying to this email — we'll read every word. See you next week!