This ad “steals” a respected name brand

This LinkedIn ad is from Clay, a company we’ve never heard of. But we definitely recognize their customer Anthropic, one of OpenAI’s closest competitors. 

See how Clay piggybacks off Anthropic’s better name recognition with this ad:

Why It Works:

Clay’s ad describes itself in the third person, creating the impression that this is just a regular article.

On a first quick glance, this could have been written by Anthropic themselves sharing some behind-the-scenes info, or a third person dissection of Anthropic from the outside.

Even if it wasn’t necessarily designed to be “sneaky”, it’s still definitely more effective than just writing in the first person (“Case Study: How we helped Anthropic…”).

How to Apply This Concept:

• SaaS companies can craft ads that speak about their tools in the third person, showcasing a proven track record through the lens of successful clients and positioning the product as an external authority.

• B2B platforms can create case studies where their solutions are framed as transformative heroes, particularly in industries with complex workflows or jargon-heavy processes.

• Automation tools could use playful, visual representations of technical processes, showing how their products reduce inefficiencies or eliminate repetitive tasks.

And that's all for today. But if you want some more ad inspiration, make sure to study today's sponsor:

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